Hapag-Lloyd Cruises

A week of drone-fighting in Sardinia, underwater endurance tests, and the logistical puzzle of filming on a moving ship without upsetting people who own more than I do.

I directed and edited this campaign with a small crew and a lot of focus. We were chasing a specific feeling: the "endless blue". It’s the kind of beauty that only exists in the small, vibrant gaps between the chaos of production. In the final edit, you don’t see the territorial sunbathers or the technical stress of the drone shots; you just see the light, the energy, and the poetic stillness of the sea. You can almost hear the 3:00 PM piano music and taste the cake. It’s a beautiful lie, and I’m incredibly proud of it.