Navigating the overwhelming beauty of a Provencal chalet. It is a space designed to be un-ugly. Even a bad camera angle feels like an intentional artistic choice.

I’ve directed several campaigns for P&C, but I keep this one in the portfolio. This one lives in the quiet gaps. It’s the way Hana looks at the lens—a look so heavy it turns a fashion fragment into a narrative. It’s a reminder that once the prep is done and the storyboards are drawn, the best thing a director can do is be patient. The light is already there. The clothes are already there. You’re just waiting for the soul to show up.