P&C Summer 26

We shot for P&C’s Summer campaign in Taormina in February (Fashion is its own weather system).
The brief was Italian summer.

We got models.
We also got nonnas and nonnos.

Real ones from Taormina.
They did not act.

It’s a rollercoaster of clichés.
Beach. Gelato. Aperol. Dolce vita on loop.

I know. We know.

We found the song.
Italian punk. Fast. Perfect.

Controlled authentic chaos. I hope this one brings you joy.